Consider your future success

If one can build the site, and its got a solid and original concept how do they go on about building a company that can attract investment or be sold one day when it grows big? Just like some of the recent web 2.0 startups?
Lets say a company like MySpace, Utube or some of these other successful startups.. Did they just build the site and once they got a really big userbase they started to get interest from venture capital? What company structure did they use when they first launched the site?

i need more details

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