Archive for August, 2009
Should brands fear or embrace the increasing levels of consumer power created by Web 2.0 developments?
Blogs, social networks, forums… Consumers are being empowered by developments in what has come to be known as Web 2.0. Enhanced product knowledge and a greater ability to publish and organise have provided consumers with the tools required to voice their comments and criticisms to the masses. Should brands fear or embrace this emerging trend of consumer empowerment? Can it be exploited to the brand’s benefit, and if so, how?
I think brands should embrace this trend (fear won’t change anything in any case).
Yes, brands can use blogs, social networks, forums and whatever else comes along for their benefit – they can hire contributors, have their marketing people ‘lurk’ on the blogs, etc. to hear the talk, post questions, etc.
Hopefully they contain themselves to a reasonable degree so that consumers can retain some balance of power – I believe it’s good for business if consumers have some power in the relationship – it forces business to become better.
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What is the best way to structure a start-up company around a web 2.0 site?
If one can build the site, and its got a solid and original concept how do they go on about building a company that can attract investment or be sold one day when it grows big? Just like some of the recent web 2.0 startups?
Lets say a company like MySpace, Utube or some of these other successful startups.. Did they just build the site and once they got a really big userbase they started to get interest from venture capital? What company structure did they use when they first launched the site?
i need more details
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Related Blogs
Part 1 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:48
Internet Marketing – Search Engine Optimization – Google
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.
PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN
Duration : 0:3:53
