Consider your future success

Archive for August, 2009

Blogs, social networks, forums… Consumers are being empowered by developments in what has come to be known as Web 2.0. Enhanced product knowledge and a greater ability to publish and organise have provided consumers with the tools required to voice their comments and criticisms to the masses. Should brands fear or embrace this emerging trend of consumer empowerment? Can it be exploited to the brand’s benefit, and if so, how?

I think brands should embrace this trend (fear won’t change anything in any case).

Yes, brands can use blogs, social networks, forums and whatever else comes along for their benefit – they can hire contributors, have their marketing people ‘lurk’ on the blogs, etc. to hear the talk, post questions, etc.

Hopefully they contain themselves to a reasonable degree so that consumers can retain some balance of power – I believe it’s good for business if consumers have some power in the relationship – it forces business to become better.

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If one can build the site, and its got a solid and original concept how do they go on about building a company that can attract investment or be sold one day when it grows big? Just like some of the recent web 2.0 startups?
Lets say a company like MySpace, Utube or some of these other successful startups.. Did they just build the site and once they got a really big userbase they started to get interest from venture capital? What company structure did they use when they first launched the site?

i need more details

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