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		<title>Should brands fear or embrace the increasing levels of consumer power created by Web 2.0 developments?</title>
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		<pubDate>Thu, 20 Aug 2009 08:40:10 +0000</pubDate>
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		<description><![CDATA[Blogs, social networks, forums&#8230; Consumers are being empowered by developments in what has come to be known as Web 2.0. Enhanced product knowledge and a greater ability to publish and organise have provided consumers with the tools required to voice their comments and criticisms to the masses. Should brands fear or embrace this emerging trend [...]]]></description>
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