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Posts Tagged ‘Fear’

Blogs, social networks, forums… Consumers are being empowered by developments in what has come to be known as Web 2.0. Enhanced product knowledge and a greater ability to publish and organise have provided consumers with the tools required to voice their comments and criticisms to the masses. Should brands fear or embrace this emerging trend of consumer empowerment? Can it be exploited to the brand’s benefit, and if so, how?

I think brands should embrace this trend (fear won’t change anything in any case).

Yes, brands can use blogs, social networks, forums and whatever else comes along for their benefit – they can hire contributors, have their marketing people ‘lurk’ on the blogs, etc. to hear the talk, post questions, etc.

Hopefully they contain themselves to a reasonable degree so that consumers can retain some balance of power – I believe it’s good for business if consumers have some power in the relationship – it forces business to become better.

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What is an internet friendship? How close can we go with an opposite sex having internet friendship? What is the difference of dating in real person and internet dating? Why do we feel close with internet friends more than anything else and feel like meeting him / her again and again in person?

I think people move in relationships faster online because there is no fear of not being able to say what you actually feel, and you are able to openly express yourself.

Also so many people change themselves online to have a personality that you would like, and those people find out little things about you and incorporate it into who they "are" to make you like them more.

And the fact that you can either lie about your personality is scary, because what if you do meet the person? And then you may never know who you can trust and may not meet real friendly people.

My advise is that less people should indulge on online RELATIONSHIPS and stick with FRIENDSHIP.

have a fantastic day and watch out for online predators !

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